Overall Winner Plain Pie (Mince Pie)
Oven Crisp Bakery, Bull Creek/Riverton, WA
Overall Winner Gourmet Pie
Rolling Pin Pies & Cakes, VIC (Lamb & Rosemary)
Overall Winner Sausage Roll
Denmark Bakery, Denmark, WA
Overall Winner Gourmet Sausage Roll
Pinjarra Bakery & Patisserie, WA
Major media including newspapers and radio have swarmed my shop for articles and pictures. It makes me feel like a movie star after winning. Once the press released the details, my phone rang off the hook with people wanting my address, my pie sales have gone through the roof, causing my bakery to work double shifts to keep up with the escalating demand.
Our seafood pie sales have increased 150% already and the other pies are moving out the door and have increased about 80%…so that’s been great!
What surprised me most was the amount of attention the media gave us from newspapers, radio stations and even the television net works. Most of them made time to come out and interview us on the win. Sales were affected immediately – bakers were doing double shifts and pie sales almost tripled. We took advantage of the win and did some local marketing which has made a big difference in our branding. Winning the award this year is a priority.
The principal objectives for the Competition are to provide a national platform for quality pie improvement, product innovation & skill enhancement, while providing a platform to gain maximum media exposure for pies and pie makers in their battle for a share of the fast food dollar.
The 2017 competition will be held at Fine Food Australia, Sydney International Convention Centre, Darling Harbour, 11-14 SEPTEMBER
Bakers and Pie Makers from all over Australia converge alternately in Sydney & Melbourne each September to compete for the most sought after award in their industry, The Official Great Aussie Pie Competition.
The competition is judged over a four day period by an elite team of 16 judges from the baking industry. Ten categories of pies are appraised including Plain Meat & Chunky , Gourmet Meat / Gourmet Section = Red Meat, Poultry, Game, Seafood, Vegetarian, Gluten Free, Breakfast and Apple. 2014 saw the first Official Great Aussie Sausage Roll competition added.
The Competition has always generated a lot of media coverage throughout newspapers, magazines, radio and television which enables winners to reap the rewards. Due to these benefits, the competition has consistently increased its entry levels since conception.
It’s well known that winning medals at this highly regarded event can be paramount in the promotion for every bakery. Now in its 28th year, this competition has on many occasions turned small pie producers into million dollar businesses by winning.
“The amount of newcomers entering the competition this year was overwhelming, and these first time entrants brought with them a myriad of new and innovative pie fillings and flavours. One new entrant said that he felt like a movie star with the amount of media coverage he received as well as the massive influx of customers coming to his bakery to purchase his award winning pies. Mike French, Head Judge”
Bakers who compete in The Competition say they always receive beneficial advice on how to improve on their products by the professional judging panel who analyse their products.