Have you ever asked yourself “Why enter the pie competition”. As a competitor in the Official Great Aussie Pie Competition, your business can benefit in a number of ways. The Aussie Pie Council has included below the top five reasons to enter the Official Great Aussie Pie Competition.
- Recognition for your skill as a pie maker
There’s nothing more inspiring than receiving a reward for your efforts in baking. As a winner, earning this prestigious title will endorse your product and establish trust with your customers that they can receive a top-quality pie from an industry-recognised baker when shopping at your establishment.
- National PR and marketing for your business
The Official Great Aussie Pie Competition is promoted heavily throughout Australia on various media channels including press, TV, radio, and social media. As a winner, this means that you can be sure to receive national and local PR for your business.
It also makes for a great in-store marketing campaign for your business whether you win or not. We encourage all entrants to get behind the competition and promote their entry to their local customers, let them know you are competing for the title. Some suggestions include decorating your shop, sharing photos on social media, and tagging our Facebook page in your post. We also provide social media graphics, logos, and a general press release so you can promote your involvement in the competition with your local media channels. Also, please feel free to email your photos to our marketing team with your business name and we will share them on our social media profiles to further promote your business.
- Increased sales
Being successful in the Official Great Aussie Pie Competition is very beneficial for your business. Many past winners have noticed an increase in sales due to publicity received from the competition and use the opportunity to promote their winning entry for years to come.
- Feedback on your pie and inspiration to aim higher
The aim of the Official Great Aussie Pie Competition is to provide a national platform to raise the quality standards of pies and sausage rolls throughout Australia. Our team of professional judges provides feedback on all entries in the competition. This is a great opportunity to have an experienced critic taste your product and provide constructive feedback as to how you can improve.
- Support for the industry
By entering the Official Great Aussie Pie Competition you are showing your support for a unified Australian baking industry. The Competition promotes pride in high-quality pie and sausage roll products from baking businesses around Australia.